Project name
AXIS Tower
Location
Douala, Cameroon
Description
AXIS Tower is an 8-storey premium office building located in the heart of Douala's economic capital. The workspaces within the building were designed with precision, comfort, and prestige in mind, built for ambitious professionals and forward-thinking businesses seeking a refined place to work and grow.
The challenge
Stephanie approached us for a branding and naming project for their upcoming office building. The team had an idea of how they envisioned the brand, but needed our help to extract these ideas and turn them into reality. It was important to define the brand strategy and creative direction in order to establish a visual identity that truly represents the business.
The process
The combination logo features a wide, modern sans serif font to represent modernity and efficiency through its clean, line-based structure. It also features an abstract submark that’s derived from the tower’s structure in itself, utilizing angles and white space to maintain the minimalistic feel, while also including points that meet to reference ‘axis.’
Along with a neutral yet premium color palette and a visual language directly inspired by the design of the building façade, the brand identity builds a strong, consistent foundation that will help support the brand over time.
The result
After developing the overall branding, Stephanie and her team are confident with the launch of their premium office building. With the help of the naming, brand strategy, and complete brand toolkit, AXIS Tower is all ready to become a point of reference in the economic capital of Douala, Cameroon.
"Excellent team! She nailed it on the first round. No revisions needed, it was all perfect. We are very happy with her work."
– Stephanie Ngouchinghe, Founder
