Project name
EMFIT
Location
Manila, Philippines
Description
EMFIT is a fitness coach in Makati City that offers one-on-one personal training, online coaching and personalized workout programs that not only shape the body, but improve the overall body performance and resistance.
The challenge
Em had plans to start her own business in the fitness industry, but she needed guidance to be able to do it right from the start. In order to develop a long lasting brand identity, she needed to define her brand strategy, ideal clients, and brand values first.
The process
The combination logo consists of a wide, sans serif typography, making it feel approachable, youthful, and modern. It's also accompanied by a hound dog submark to represent loyalty and resilience, values that each client receives when working with EMFIT.
With a strong and bold typographic style and a vibrant color palette, the branding stands out from the rest of her direct competitors, straying away from what is the norm within the industry.
The result
The overall visual identity authentically represents what Em had envisioned for her brand. Having a brand identity with the complete brand toolkit has allowed her to feel guided and confident in her own business, and it made her feel ready for the long term plans for her brand.
"At first, it was challenging for me because I felt lost with my brand, but now I know where to start big thanks to your help! The outcome was more than what was expected. Maxine has great ideas and was creative and super kind. I highly recommend working with her!"
– Em Tanio, Founder
