Project name
VEE+Architects
Location
Siargao, Philippines
Description
VEE+Architects is an all-around architectural firm and studio based in Siargao, Philippines, dedicated to elevated design and carefully executed, client-focused work. Their approach blends thoughtful intention with a commitment to sustainability, shaping spaces that feel purposeful and refined.
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The challenge
Vee was in the initial stages of starting up his own architectural studio and needed help with his branding. He started off with a DIY logo that lacked an identity and didn't really represent how he is as a person and architect. Considering that this wasn't just a brand identity for his business but also a personal branding project, he needed a visual language that merged his own personality and his long-term business objectives.
The process
The branding was built around a combination logo and its multi-layered symbol. The mark references the North Star, a spark, an asterisk, and even the silhouette of a coconut tree found in architectural plans. Together, these elements represent direction, boldness, intentionality, and environmental care. The customized asterisk subtly spells out VEE, paying tribute to the founder while anchoring the brand in clarity and precision.
The overall brand identity, which included a nature-inspired color palette, brand assets, and brand patterns, crafted a foundation for Vee and his business that's made to last.
The result
The visual identity has strengthened the business' mission: from structure to style, every detail is designed with intent. His complete brand toolkit helps him maintain strategy and consistency with all of his projects and marketing materials.
Since the launch of his brand, Vee has worked with various clients within Metro Manila and Siargao, allowing him to be the top choice when it comes to architectural design that captures and captivates.
"She truly understood my vision and brought it to life beautifully. I'm thrilled with the results and couldn't have asked for a better collaborator. Working with Maxine on my firm's branding was a fantastic and seamless experience."
– Vee David, Founder
