Project name
Scrub Daddy
Location
New Jersey, United States & Manila, Philippines
Description
Scrub Daddy is the popular sponge brand founded in America that features functionality and a smile. With various popular product lines, such as Scrub Mommy, Sponge Daddy, Dish Daddy, Damp Duster, and more, Scrub Daddy provides endless cleaning possibilities for every household.
The result
For this creative retainer project, we were tasked to create multiple social media posts and stories for Instagram, Facebook, and TikTok, banners for Lazada and Shopee as well product listing photos. With this, we developed a social media design system for Scrub Daddy that tied in all products of the brand, making it entirely coherent despite the different product lines of the business.
"So good, all approved!"
– Dustin Ng, Director of Operations (Philippines Region)
