Project name
puffy
Location
Makati City, Philippines
Description
puffy is a homegrown plushie brand designed in the Philippines. Aimed to brighten and soften your day, the main objective of this brand is to create an brand identity and plushie product design that appeals not only to children, but also to adults.
The challenge
The majority of plushie and toy brands in the Philippines all have the same look, and the challenge was to develop an identity that stood out among all the similar looking brands and product designs.
The process
The wordmark logo features a sans serif, display typeface making the brand feel youthful, but not too childlike in order to appeal to the toy and plush collectible Asian market.
The established branding for this project features a complete logo suite, color palette and combinations, typography suite, and multiple social media design templates, which allows the team to be coherent with online and offline materials.
The result
The feedback on this project has resulted into product sales and also event activations, specifically for children's birthday parties.
