Project name
Crystalene
Location
Metro Manila, Philippines
Description
Crystalene is a crystal and holistic wellness store and café located in Makati City that offers crystals, tarot reading services, astrology readings, energy healing sessions and workshops. Founded on an objective of providing and creating a safe space for the community, Crystalene aims to knock down this taboo and instead, encourage curiosity, authenticity and empowerment of knowledge.
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The challenge
Initially, Janis had a logo and no brand identity that felt similar to what her competitors had. After a couple of years since the launch of her brand, her target audience and business objectives have changed and evolved. She had to redefine her brand strategy to support her visions for her elevating business.
The process
The wordmark logo features a customized sans serif typeface with round edges to represent approachability. It also features characters that connect to symbolize constellations and guidance, which directly reflects the products and services of the store. Finally, the letter 'A' was customized to show a subtle form of a crystal signifying individuality, an important value of the business.
The result
A redefined brand strategy and an established branding have allowed Janis to finally have an identity that stands out from the crowd. With her brand toolkit, that includes the logo suite, brand assets, and templates, her and her team are prepared for the long run.
The updated and premium visual identity has supported their business as the go-to crystal and coffee shop in Metro Manila.
