Inzo is a coffee shop located in A Coruña, offering specialty coffee, breakfast, toasts, cakes, teas and more. The challenges for this project were to create a coherent visual identity, change the brand's positioning, and maintain its longevity at the same time. With this, the rebrand concept was to think of a new strategy and convert the brand into a lifestyle brand. From there, the new identity of Inzo and its slogan: "Lo bueno en el medio" were born.